In the following lines i will summarize the innovations Apple made tonight.
First of all the highly anticipated iPhone 4 GS was unveiled.
Unfortunately the completely new iPhone 5 wasn't announced.
The chief executive assured his audience it is "the best iPhone yet". In my opinion the day was disappointing except for the announcement of revealing iOS 5 on the 12th of october.
The most impressive feature of the new iPhone 4 GS is the voice control application called Siri. The intelligent assistant is able to respond to voice commands and questions.
Except for the voice control application Apple is basically doing what the competitors HTC and Samsung have done with their phones months before.